TONI&GUY: The Global Icon of Hair Fashion and Technical Excellence
Since its inception in 1963, TONI&GUY has evolved from a single family-run salon in South London into a global hairdressing empire. Founded by brothers Toni and Guy Mascolo, the brand redefined the industry by bridging the gap between high-street hairdressing and high-fashion editorial styling. Today, with hundreds of salons across the globe, it stands as a testament to the power of precision cutting and creative innovation.
A Legacy Built on Education
The cornerstone of TONI&GUY’s success is its unwavering commitment to education. Unlike many other international chains, the brand operates its own network of global academies. Every stylist undergoes rigorous training to master the “TONI&GUY Method,” a specific set of techniques that ensures a consistent, high-quality finish regardless of whether a client is in London, Tokyo, or Sydney. This dedication to craft has earned their International Artistic Team over 80 British Hairdressing Awards, making them the most decorated team in the industry.
The Intersection of Hair and High Fashion
What truly sets the brand apart is its deep-rooted connection to the fashion world. For two decades, TONI&GUY has served as the Official Sponsor of London Fashion Week. This partnership allows their stylists to work backstage at dozens of runway shows each season, translating avant-garde trends into wearable, commercial styles for their salon clients. This “Catwalk-to-Client” philosophy ensures that every haircut is not just a routine trim, but a modern statement tailored to the individual’s lifestyle and facial structure.
Innovation Through LABEL.M
To complement their technical expertise, the brand launched label.m, a professional haircare range designed to meet the demands of session salonduva.com stylists and consumers alike. These products focus on hair health and versatile styling, utilizing “Cold Depolymerization” technology to ensure ingredients are absorbed effectively. From their award-winning Sea Salt Spray to advanced Bond Repair treatments, the product line empowers clients to recreate salon-quality looks at home.
The Bespoke Client Experience
A visit to a TONI&GUY salon is characterized by a personalized approach. Stylists conduct thorough consultations, analyzing hair texture, growth patterns, and personality before picking up their shears. Whether it is a classic “precision bob,” a textured “shag,” or a complex balayage color treatment, the focus remains on enhancing the natural beauty of the client. This bespoke service, combined with a luxurious salon atmosphere, has maintained the brand’s premium status for over 60 years.
In an era where hair trends change overnight, TONI&GUY remains a steady beacon of quality. By blending heritage with futuristic techniques, they continue to lead the global conversation on what it means to have truly great hair.